Pain Points
Shortage of estimate effects after activity
There is no efficient data analysis, which is the key to understand the effect of the activity.
After holding activities events in the mall, fuzzy evaluation of the effect of activities, no data analysis guidance, not conducive to the next activities optimization.
Hard to do the accurate data statistic
Unable to obtain clear and accurate customer flow, or manual statistic the customer flow is not convincing.
Lack of Company - Customer Interaction
Using traditional advertising methods only, such as hanging banners and electronic screens, which lack interaction and attraction.
Solutions
Accurate Understand of Activity Effects
Analyze the distribution of customer flow in the mall during marketing activity, the customer flow change at different time nodes during the activity, the specific consumer base, and the operating data of each store, etc
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